Professor and Chair
Dr. Shaw joined NKU’s Marketing faculty in Fall 2002 and was appointed Associate Dean in Summer 2011. She teaches courses in Personal Selling and Sales Management at the undergraduate level, and Marketing Management at the MBA level. Prior to this, she was a Visiting Assistant Professor of Marketing at Kent State University, which is also where she received her Ph.D. She received a B.B.A. in Operations Analysis from the University of Toledo and an M.B.A. from Baldwin-Wallace College. Dr. Shaw has over 15 years of marketing and sales experience. She spent the majority of her business career at IBM Corporation, and also worked for AT&T and Andersen Consulting. Her research focuses on marketing education, green marketing, non-profit marketing and how information technologies can be utilized to improve sales effectiveness, customer relations, and small business performance.