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Articles in databases

These are the essential databases for Marketing. For a longer list see the comprehensive list of Marketing databases.

Books and media

FIND BOOKS IN STEELY:

  • Steely's Books and Media:
    Search Discovery for books and media. Recommended for general topics; Full text included; Ebook collection; NKU specific materials; Open access; ( + )

RECOMMENDED eBOOKS:

RECOMMENDED PRINT BOOKS:

MARKET AND INDUSTRY REPORTS

Datamonitor Industry Profiles
 
Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, & Services
REF HF5410.M35 - Annual
Market Research Reports
 

DEMOGRAPHICS, CONSUMER PROFILES: THE MARKET

Encyclopedia of the US Census / Congressional Quarterly
HA37.U55E53 2000
Housing Statistics of the United States
HA202.H654x

ADVERTISING

Advertising Red Books: Advertisers
REF HF5805.S7 : Annual
Broadcasting & Cable Yearbook
REF HE8689.C66 : Annual

BROWSE BOOKS AND MEDIA:

  • HB801—843   -   Consumption. Demand
  • HB848—3697   -   Demography. Population. Vital events
  • HD59—59.6   -   Public relations. Industrial publicity
  • HD6977—7080   -   Cost and standard of living
  • HD9000—9999   -   Special industries and trades
  • HF5410—5417.5   -   Marketing. Distribution of products
  • HF5419—5422   -   Wholesale trade
  • HF5429.7—5430.6   -   Shopping centers. Shopping malls
  • HF5437—5444   -   Purchasing. Selling. Sales personnel. Sales executives
  • HF5460—5469.5   -   Department stores. Mail order business. Supermarkets. Convenience stores.
  • HF5801—6182   -   Advertising

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