By Nancy Curtis
NKU Marketing + Communications Intern
College is a time for expressing yourself, and one NKU student has found the unique way of expressing himself through creating his own clothing line.
Kendall Ross, a senior visual communication design (graphic design) major, has had a dream since middle school — a dream to make his own clothes. He was constantly drawing out his own designs, but making them come to life had never happened until recently.
“I was always drawing,” Ross said. “Then one day I was online looking for clothes, I found just a regular polo that was $60 and thought, ‘I can design better than that.’”
And design is exactly what he’s been doing. Nearly a year and a half ago, Ross launched his clothing line named Curtis P. Wiley. The line consists of designer T-shirts, hoodies and tank tops that Ross himself makes and designs. He’s a “one man team,” but says that his fiancée keeps him grounded so he doesn’t go crazy from the workload.
The products aren’t the only things that Kendall focuses on. The name of the clothing line was very important to him as well. Curtis P. Wiley represents the names of his three grandfathers.
“I wanted something that would last, not just something trendy,” Ross said. “You can never go wrong with a proper name. A proper name always lasts.”
Not only did he know that the name would last, but that without his family he wouldn’t have the future in the fashion he hopes for. So naming it after his three grandfathers was a way to honor the impact his family has had on him as he’s journeyed through the fashion cycle.
“There’s a cycle in fashion — it’s always coming back around to something classic, so I want the name to last and the pieces to remain fashionable,” Ross said.
So far, business has been going well for Ross. Thus far he has made and sold around 700 shirts since dropping the clothing line. Many of those 700 shirts have been sold through word of mouth around campus — a fact he hadn’t realized until summer hit and he found his number of orders go down. He’s now focusing on marketing the line better through social media.
“I want to spread my artwork. As an artist you want people to see your work,” Ross said.
That’s his goal, to get his work recognized and hopefully build a career out of working on his fashion line.
“I’d love to make this a career,” Ross said. “I don’t need to be rich from it, just be happy.”
If you’re interested in buying one of Ross’s designs, check out his website at curtispwiley.com.
Senior Kendall Ross, right, launched his clothing line named Curtis P. Wiley nearly a year and a half ago. The line consists of designer T-shirts, hoodies and tank tops that Ross himself makes and designs.