Skip to main content

 Reporting & Analytics

Office of Information Technology

Lucas Administrative Center 110

tel 859.572.7925 | fax 859.572.7755



Photo Heather

Heather Ashworth, Sr. Business Analyst

I started at NKU as a Business Analyst in 2016 and moved into the Sr. Business Analyst role in 2020.  In this role, I use Excel, SQL, PowerBI and SAP BW on a daily basis to create actionable reports and dashboards for end users and automate repetitive requests to create time-saving efficiencies. 

Prior to my work at NKU, I worked in study abroad at three different universities (University of Cincinnati, University of South Florida, and Empire State College).  I managed reporting for the offices, and led the integration, setup and maintenance of the Terra Dotta Software for Study Abroad, an application database management system.

I hold a Graduate Certificate in Data Analytics from the University of Cincinnati, an MBA in International Business, and a B.S. in Business Management from Wright State University.

J. Hoffman Pic

John Hoffman, Business Analyst II

I started at NKU as a Business Analyst in June of 2021.  I use Excel, SQL, PowerBI and SAP BW to create reports. 

Prior to NKU, I worked  for the Kenton County Airport Board (CVG Airport) for 17 years.  I was a Programmer / Analyst for 12 years and a Systems Administrator for 5 years.

I graduated from NKU with a BS in Accounting and Information Technology.

D. Hoffman Pic

Danielle Hoffman, Business Analyst I

I started remotely at NKU in 2020 as a Business Analyst I. In this role, I work with SAP BW, Excel, Power BI, SQL, and Power Automate to develop, update and maintain visualizations and reports that enable informed, data-driven decision making across the university.

Prior to my work at NKU, I worked for a collective impact organization (StrivePartnership) and Cincinnati Public Schools. In this joint position, I gathered, analyzed, visualized and reported data, which was used to guide efforts and examine the ways in which collective strategies were having an impact on educational outcomes.

I am an alumnus of NKU with a Bachelor of Science in Statistics and Mathematics Education and I hold a Master of Applied Statistics from The Ohio State University.