Use a branded profile picture—this can help social media users recognize an official university account.
Download the official NKU profile logo:
You can also make a design request with Marketing and Communications to create a department-specific, NKU branded logo.
Using images is a great way to capture attention in social media. Reflecting the NKU identity in your social posts can also help in capturing attention, particularly among constituents who are familiar with or looking to learn more about the university.
So we've designed ready-to-use social media templates that will carry the NKU look & feel wherever they may travel, helping to make your posts more engaging and to reinforce campus pride. Edit the templates in Microsoft PowerPoint, output in .png or .jpg format, then share away!
NKU's Marketing & Communications social media team develops an editorial calendar for social media planning.
Send a message to request access to the calendar by emailing us at social@nku.edu.
Tagging other social media accounts in your posts can increase your social media visibility and followers. If using a graphic on X, you can tag up to 10 accounts on the image without losing characters.
Only tag an account that is directly related to the content you are sharing.
Hootsuite is one of many tools referred to as a “Social Media Management System.” It helps you track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, X and Google+ and post updates or reply directly.
TweetDeck is a free interface available to anyone who has an X account. It's perfect for those looking to manage multiple X accounts, schedule social media content, improve organization and keep tabs on the latest trends and hashtags.
Facebook Insights is a tool to easily track user interaction on a Facebook fan page. Facebook Insights can be seen by all the admins of your page and can help you track the number of active users to better understand page performance and engagement.
Measure engagement and learn how to make your Tweets more successful. Explore the interests, locations and demographics of your followers.
Do you need help with your social media campaign?
Contact the Marketing & Communications social media team at social@nku.edu to send your questions, request a project or schedule a campaign meeting.
