Reporting directly to the Housing Marketing and Outreach Coordinator, the Graduate Assistant for Marketing and Outreach is responsible for assisting with marketing, recruitment, and outreach efforts for University Housing. Marketing, recruitment, and outreach includes but is not limited to: outreach and promotion of on-campus housing for current and prospective students, coordinating recruitment campaigns for University Housing student employment positions, and research regarding on-campus housing trends at state, regional, and national benchmark and aspirational institutions.

Responsibilities for the Position:

• Print Media and Website Management
  • Research marketing and promotional strategies to attract prospective students to live on-campus, and promote department programs and events
  • Assist Housing Marketing and Outreach Coordinator with the design and consistency of materials and promotional information for all areas within University Housing
  • In collaboration with the Housing Marketing and Outreach Coordinator, update website and collaborate with campus partners to provide links to the University Housing website, and add campus partner links to the University Housing website
• Social Media Management
  • Coordinate and enhance University Housing social media channels: Facebook, Twitter, Instagram, and others social media outlets, as appropriate
  • Create an academic year University Housing calendar to reflect major NKU events and academic timelines, University Housing processes, and University Housing academic year events
• Strategic Marketing and Marketing Development
  • Maintain competitive marketing analysis of off-campus housing and peer, regional, and aspirational institutions
  • Research trends, programs, policies, and activities at off-campus facilities and other universities
• Public Relations and Outreach
  • Assist with the design and consistency of materials and promotional information for all areas within University Housing
  • Build positive relationships with other departments, off-campus businesses, visitors, and potential students to recruit new residents and retain current residents
• Housing Operations
  • Assist the Housing Operations Team with tasks and responsibilities during peak opening and closing seasons
  • Assist with the training and evaluation of all student and marketing specialists
  • Assist with other duties in the scope of this role, as assigned

The GAMO must have a Bachelor's degree from a regionally accredited institution of higher education and must be enrolled in a graduate program at a regionally accredited institution of higher education (Preferred enrollment at NKU). Preferred bachelors degrees include Marketing, Business, Communications, Public Relations, or related degrees. This position must have a valid driver's license.

Preferred qualifications include at least one year of employment as a Resident Assistant (RA) (or equivalent position), at least one year of living on a college campus, and proven experience managing social media channels and communications.

Any candidate who is offered this position will be required to go through a pre-employment criminal background check as mandated by state law.

Northern Kentucky University is an Equal Opportunity/Equal Access/Affirmative Action institution. We embrace inclusiveness, equity, and global awareness in all dimensions of our work and seek excellence through diversity among our students, administrators, faculty, and staff. Application by members of diverse groups is encouraged.

GAMO receives the following:

1. A private or semi-private apartment in University Housing, including all utilities.
2. A set stipend each semester of $4,000.
3. Graduate-level tuition remission for up to 9 credit hours of course work per semester.
4. A $1,000 declining balance meal plan per semester. A separate, smaller declining balance meal plan will be offered during student staff training periods in July and August of each year.
5. Opportunity for continued summer employment at the discretion of the department.