The Housing Marketing and Outreach Coordinator is responsible for the coordination of marketing, outreach, and recruitment operations for University Housing at Northern Kentucky University. This position is responsible for representing the department to current and prospective students, many times in collaboration with Enrollment Management, for managing messaging and social media for the department, for conducting research and assessment regarding University Housing retention efforts, for training staff in customer service techniques, focused on the retention of students to both the department and the institution, and for recruiting students to live in University Housing. Reporting to the Associate Director of Housing Operations, this position is the public face of the department in the recruitment of new students, and the retention of current students, to University Housing, increasing occupancy and driving revenue generation. This position coordinates all training of student staff in customer service and outreach efforts, seeking to drive student satisfaction. This position collaborates on departmental assessment efforts on how to refine operations and residential outreach to maximize student satisfaction, focusing on the impact student satisfaction has in retention and recruitment efforts. This position serves as a primary and secondary point of contact for most constituents with University Housing and oversees departmental messaging, branding, perception, and outreach.

Under the direction of the Associate Director of Housing Operations, the Housing Marketing and Outreach Coordinator is responsible for:

1. Support University Housing marketing operations, seeking to increase occupancy by driving new student bookings and retention of current students from year-to-year, directly impacting revenue generation for the department. Serve as the primary point-of-contact for updating the departmental website. Ensure consistent departmental communications, marketing, and branding for the department. Coordinate outreach to new and prospective students through departmental communications and publications and work directly with Enrollment Management in the recruitment and retention of students to NKU, including serving as the primary departmental representative at events including, but not limited to, Black & Gold Days, registration days, new and transfer student orientation, and other high profile University events seeking to recruit students. Supervise the student marketing team and Graduate Assistant for Marketing (if applicable) for University Housing. Travel to all recruitment events held at NKU and recruitment events as needed in residency exempt counties and near large cities in the Midwest region, focused on recruiting students to live in University Housing who are not otherwise obligated to do so.
2. Oversees and coordinates the implementation of a system to follow up with students who are at risk in the Housing communities. Works with various offices to identify students who are at risk of leaving the university prematurely. Serves as a liaison to other offices (including UCAP, Norse Advising, SCRA, Counseling, etc.) and departments on issues of retention. Researches existing retention programs and national trends in housing and residence life. Develops additional retention programs for University Housing at Northern Kentucky University. Will participate in university-wide retention committees as appropriate.
3. Collaborate on departmental assessment and research, focusing on improving departmental practice in the service of student satisfaction, retention, and departmental efficacy and efficiency. Attend sessions and trainings focused on the improvement of departmental practice, specifically related to customer service and student satisfaction. Review and monitor semester-to-semester and year-to-year residence hall retention and satisfaction data
4. Manage and enhance University Housing social media channels (including, but not limited to, Facebook, twitter, Instagram) and department website to reflect current and major NKU housing processes and academic year events
5. General office tasks including, but not limited to, copying, filing, answering phones, answering and managing emails to departmental accounts, management of archives.
6. Other related duties as assigned and as applicable.

The Housing Marketing and Outreach Coordinator must have a Bachelor's degree from a regionally accredited institution of higher education. Preferred areas of study include: Marketing, Business Administration, Management, Organizational Behavior, Psychology, or a related field. A Master's degree from a regionally accredited institution of higher education in Student Personnel Administration, Student Affairs, Higher Education Administration, Educational Leadership, Marketing, Public Relations, Business Administration, or a related field is strongly preferred. 1 year of professional work experience in a related capacity is required.

Preferred qualifications include a general understanding of university/college functions; experience working in an office environment; significant understanding of, or experience in, marketing, communications, customer relations, customer service, and assessment of constituent/customer/service satisfaction; and 2 years of marketing experience at a higher education institution.

Any candidate who is offered this position will be required to go through a pre-employment criminal background check as mandated by state law.

Northern Kentucky University is an Equal Opportunity/Equal Access/Affirmative Action institution. We embrace inclusiveness, equity, and global awareness in all dimensions of our work and seek excellence through diversity among our students, administrators, faculty, and staff. Application by members of diverse groups is encouraged.

The Housing Marketing and Outreach Coordinator is an S67 classified position and receives the following:

1. Annual pay of $34,086 or $19.32/hour.
2. Excellent university benefits.
3. Professional development funds up to $1,000 per fiscal year.